Three useful places to start.
Compound Lab OS is my independent practice for D2C and FMCG growth, conversion-focused websites and practical AI content workflows. The aim is to leave a team with a useful way of working that it can keep running.
A D2C growth review connects acquisition, conversion and retention priorities. A website conversion sprint produces a prioritised journey and testing plan. An AI content workflow defines the brief, brand checks and review process a team can reuse. These are service directions, not claims of completed client engagements.
The part I played.
I am building the practice, its service approach and working demonstrations. The tool below is one of my self-initiated studio projects.
- 01
Start with the commercial or creative problem.
- 02
Turn the brief into a repeatable workflow with explicit inputs.
- 03
Keep human judgement and measurement close to the output.
Try the working approach.
The Compound Workbench below turns a simple category and objective into an adaptable planning starting point. Its workload calculator makes the assumptions behind possible time savings visible.
A practice you can explore.
Choose a category and an objective to explore the planning approach. The recommendations follow studio-authored rules; the workload calculation lets you test your own assumptions.