Turning brand belief into business.
Making the idea work all the way to the cart. Today, I manage D2C, digital and brand work across India and the US, with direct UK D2C leadership behind me.
India & US today · UK D2C previouslyThe latest campaignWELCOME TO MY WORLD
G U P T A
MARKETER BY TRADE.
WRITER BY INSTINCT.
I build brands.
And the business behind them.
AT HALDIRAM’S
Manager — D2C, Digital
& Brand Management
01 / THE WAY I WORKSTRATEGY · CRAFT · COMMERCEThe marketing
The marketing
universe.
A connected way of thinking.
Tools I work with, hands-on.
Brand strategy × D2C growth × Creative direction × AI workflows
02 / THE JOURNEY, IN REVERSEStart with now.
Start with now.
Trace the thinking back.
2026 — 2016
One career. A widening perspective.
03 / SELECTED WORKThe work
Eight stories.
Pick one to step inside.
The work
has a life of its own.
Eight stories.Pick one to step inside.
01 / 08
A snack. A cast. A following.
What if a snack brand gave people a story worth coming back for?
30micro-drama episodes
Inside the story01Panga02Ready to eat03Diwali ’2504D2C growth05Rakhi × Zepto06Digital ecosystem07Marketing investment08Compound Lab OS
The Haldiram’s work was made with the brand team and our creative, media and technology partners.
04 / THE PERSON BEHIND THE WORK
I like the idea.
I care about
what happens next.
A good campaign is exciting. So is a better customer journey. So is finding a smarter way to make the budget work. I like being close to all three.
My day runs between Haldiram’s D2C business, digital campaigns and brand management across India and the US. I’ve also directly led the UK D2C business, and spent three years planning wider ATL marketing budgets and working on vendor efficiency.
Off the clock, I write. Lately, I’ve been building with AI too. Different outlets for the same habit: asking what else something could become.
The professional version, on LinkedInThe roles along the way +
Jan 2023 — Present
Haldiram’s
Manager · D2C, Digital & Brand Management
Current scope covers India and the US, website-led D2C growth and digital and brand management. Previously directly headed UK D2C.
Oct 2019 — Jan 2023
RepIndia
Account Director · Client Strategy
Worked across client strategy, pitches and teams spanning social, performance, SEO and websites.
2018 — 2019
The agency lens
Brand management & client servicing
Built experience translating business needs into digital work through Appiness Interactive and Webenza.
2016 — 2018
The foundations
Operations → SEO
Started in operations at Harman Connected Services, then moved into search and digital marketing at Editsoft Solutions.
A FEW MOMENTS THAT MEANT SOMETHINGThe work
The work
got noticed.
05 / THERE’S ANOTHER SIDE TO THISNo brief. No brand guidelines.
Just something to say.
Just something to say.
Some things
don’t fit
in a brief.
Twenty chapters on the things we carry quietly.
Emotional Bastard
The Chaos of Being a huManMeet the bookEMOTIONAL BASTARD · HARSHIT GUPTA
ONE PERSON. MORE THAN ONE KIND OF WORK.The unfiltered side
Good things
compound.
Compound Lab OS is where I connect D2C growth, website conversion and AI content workflows into a practical way of working.
I’ve completed Outskill’s AI Generalist programme. This is where that learning gets its hands dirty.
Try the Compound WorkbenchPOUNDLAB OS
An independent practice by Harshit Gupta, separate from my role at Haldiram’s. The workbench is a self-initiated demonstration.
Got a
good question?
Interested in brand-side marketing roles, especially in FMCG, where brand building, digital and commerce share the brief.